Picture this: You walk through the doors of a restaurant and your ears are greeted by the sounds of the classic Southern rock band Lynyrd Skynyrd. The decor resembles “Hell House,” the structure in the backwoods of Northern Florida where the band first developed their sound.
You order from a menu heavy with down home cooking and Texas-style BBQ before heading over to the bar to imbibe a few shots of Jack Daniels.
Well, soon, you won’t have to just imagine it. You can actually do it.
Classic rockers Lynyrd Skynyrd are partnering with Drive This! Entertainment to open the band’s first branded concept restaurant and bar at the Excalibur Resort in Las Vegas. DTE are the people behind several other Vegas venues like RHUMBAR and Tacos & Tequila.
Lynyrd Skynyrd BBQ & Beer, as it will be called, is set to open in the former location of the resort’s Sherwood Cafe.
In addition to the restaurant area, there will be a Jack Daniel’s bar that offer an extensive selection of whiskey and bourbon, as well as a wide assortment of beers on tap and by the bottle, including Texas favorites Shiner Bock and Lone Star.
There will also be a retail shop with a daiquiri bar for those that can’t handle their liquor in a straight shot.
Towards the evening, the restaurant area will transform into a late night rock club, complete with a cover band cranking out Lynyrd Skynyrd tunes, along with other classic rock tracks. According to sources, the band will make occasional appearances on the stage, as well. Expect lots of loud drunken requests for “Freebird.”
With several other musician-backed venues on the Strip, like Sammy Hagar’s Cabo Wabo and Jimmy Buffett’s Margaritaville, this does have a good chance of being a hit. Also helpful is that Dick’s Last Resort, another rowdy restaurant/bar located in the Excalibur, appeals to a similar blue-collar demographic not interested in expensive nightclubs.
Lynyrd Skynyrd BBQ & Beer has a roughly scheduled opening date of Fall 2011. I’m hoping it’ll be open in September so I can check it out when I’m there.
What do you think? Is this a place you would visit on your next trip to Vegas?
[Photo courtesy of RoadRunner Records]